Veterans shop for less.
Al Finer came home from the Pacific in 1947 and built this store. Discounting for the people who served isn’t a promotion here — it’s the founding premise.
off.
Show your ID. That’s it.
Veterans and active-duty service members get 10% off at the register, every day, at all four stores. Bring a military ID, VA card, DD-214, or veteran-designated driver’s license — any of those works.
No sign-up, no app, no special day of the week. Mention it at checkout and we’ll take care of it. Some surplus and as-is items may be excluded — we’ll always tell you upfront.
For those who serve.
-
01 /
AR 670-1 compliant boots.
Belleville, Bates, Rocky, and more on the wall — fitted in person, priced honestly.
-
02 /
Uniforms, insignia & patches.
BDUs, ACUs, name tapes, branch insignia, and Eagle Emblems pins, ribbons, and medals.
-
03 /
EMT, security & public safety.
First responders: ask at the counter — we outfit crews and departments all the time, and bulk orders are our specialty.
-
04 /
The discount stacks with our price match.
Find it advertised for less, we match it — then the 10% comes off the matched price. Price match rules here.
Thank you for your service. Come let us return the favor.
Find a Store →